Touchstone Blog

Jun 15, 20234 min read

CONTEXT REIGNS SUPREME

When Touchstone Partners was set up in 2002 the role of shopper insight was still in its infancy, emerging from the discipline of...

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Food banks and how data analytics is optimising the food supply chain, locally and internationally

Touchstone

Dec 15, 20224 min read

Food banks and how data analytics is optimising the food supply chain, locally and internationally

Against the cost-of-living crisis, rising energy and food costs, demand for emergency food at UK food banks is forecast to substantially...

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Touchstone

Nov 25, 20225 min read

Out of Sight, Out of Mind?

Be it Covid, climate or cost of living, the world is in crisis. The UK Government Autumn statement last week forecast a third of the...

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Touchstone

Oct 18, 20225 min read

The Shopper You Need to Know Better

The London Marathon is always inspiring. Sitting on a comfortable sofa watching people from all walks of life tackling the 26.2 miles...

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Can we break 4000 year-old shopping habits?

Touchstone

Oct 12, 20224 min read

Can we break 4000 year-old shopping habits?

They say old habits die hard but to break ones that have been knocking around for 4000 years sounds just that little bit harder. Imagine...

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Touchstone

Aug 11, 20223 min read

Fakeaways: a fad or here to stay?

Fakeaways, the art of recreating your favourite restaurant or takeaway dishes in the comfort of your own home, have soared in popularity...

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Anxious younger shoppers too overwhelmed to fight climate change?

Touchstone

Jul 29, 20223 min read

Anxious younger shoppers too overwhelmed to fight climate change?

We haven’t heard that much from Greta in a while. No doubt she’s taking a well-earned break from the media eye. Judging by our recent...

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Sorting the Almond from the Oat - a personal reflection

Ian Hext

May 7, 20213 min read

Sorting the Almond from the Oat - a personal reflection

The rise of plant based dairy alternatives in the last few years has been phenomenal and from my point of view truly surprising. Having...

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Product Claims - What really motivates the consumer?

Ian Hext

Apr 28, 20213 min read

Product Claims - What really motivates the consumer?

There is an increasing complexity about the claims that companies wish to make about their products. To understand which are most...

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Quick and Cheap Concept Testing? - Don't fall into the trap.

Ian Hext

Apr 12, 20213 min read

Quick and Cheap Concept Testing? - Don't fall into the trap.

Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...

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"You are not as interesting as you think"

Marie Screene

Mar 31, 20212 min read

"You are not as interesting as you think"

I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...

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Novel Becoming Normal – And why we think prudence will prevail over panic

Jamie Rayner

Mar 17, 20203 min read

Novel Becoming Normal – And why we think prudence will prevail over panic

Since Shoppercentric was founded in 2004...

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Danielle Pinnington

Nov 28, 20192 min read

Sustainability - What next?

As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...

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Touchstone

Nov 21, 20193 min read

An expert view on sustainability

We asked sustainability consultant Sophie Mather to give us an industry perspective...

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Connecting Emotionally with Shoppers through Packaging

Sarah Banks

Nov 13, 20193 min read

Connecting Emotionally with Shoppers through Packaging

Packaging is in the spotlight like never before – mostly for the wrong reasons...

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Jamie Rayner

Oct 31, 20192 min read

Is anyone on the right track?

Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...

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Touchstone

Oct 24, 20193 min read

One Shopper Against Plastic

We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...

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Sarah Banks

Oct 17, 20193 min read

Sustainability takes effort

We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...

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Danielle Pinnington

Oct 10, 20192 min read

Being 'Green' - We're all at it

It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...

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Kristen Davis

Oct 3, 20192 min read

Grandmother knows how to suck eggs

Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...

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