When Touchstone Partners was set up in 2002 the role of shopper insight was still in its infancy, emerging from the discipline of...

Against the cost-of-living crisis, rising energy and food costs, demand for emergency food at UK food banks is forecast to substantially...

Be it Covid, climate or cost of living, the world is in crisis. The UK Government Autumn statement last week forecast a third of the...

The London Marathon is always inspiring. Sitting on a comfortable sofa watching people from all walks of life tackling the 26.2 miles...

They say old habits die hard but to break ones that have been knocking around for 4000 years sounds just that little bit harder. Imagine...

Fakeaways, the art of recreating your favourite restaurant or takeaway dishes in the comfort of your own home, have soared in popularity...

We haven’t heard that much from Greta in a while. No doubt she’s taking a well-earned break from the media eye. Judging by our recent...

The rise of plant based dairy alternatives in the last few years has been phenomenal and from my point of view truly surprising. Having...

There is an increasing complexity about the claims that companies wish to make about their products. To understand which are most...

Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...

I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...

Since Shoppercentric was founded in 2004...

As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...

We asked sustainability consultant Sophie Mather to give us an industry perspective...

Packaging is in the spotlight like never before – mostly for the wrong reasons...

Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...

We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...

We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...

It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...

Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...

It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...

Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...

Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...

No, midwifery isn’t our latest venture here at Touchstone, but we do enjoy getting to grips with life in general...

I mentally gave thanks to Jack Miles for raising this prickly issue...

Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...

I was doing a bit of industrial navel gazing the other day. No, not risking a herniated disc by trying to peer into my own belly button...

So you think you’re making an independent, rational buying decision? Think again. Contrary to what economists tell us, we rarely...

With the introduction of new GDPR laws and the recent scandals surrounding Facebook and Cambridge Analytica...

Attending a music festival is a right of passage for many young people in the UK today. The hedonistic combination of music, friends...

GDPR – and the run up to its implementation – has been all over the news this year...

If you haven’t heard, you’re probably the last person in the world who hasn’t, but England won a penalty shootout...

How do we judge quality when it comes to online research data and the insight generated from it? Depending...

It’s all about the brand and your target audience. When Greggs...

Hi everyone, welcome to the new and improved Touchstone Blog!