Exploring

• New concepts / products

• New markets / sectors

• Range / line extensions

• Brands

• In & out of home activity

• Shopping habits

• Purchase / usage cycle

• Views / beliefs / passions

• Media consumption

• Usage & attitudes

 

Delivering

• Market / opportunity evaluation

• Competitive analysis

• Psychographic profiling

• Opportunity spotting

• Brand image & perception

• Product experience

• Product / service recommendations

• Price / volume optimisation modelling

• Barriers to purchase